Designing for a SUB culture: Joost Bakker on the new age of engagement
In a recent issue of Design Quarterly, architect Joost Bakker talks social media, student engagement, the ‘Design Cube’ and the innovative process that is bringing the University of British Columbia’s Student Union Building (UBC SUB) to life. Here is an except:
The key was creating a process to both establish dialogue and excite students about what a student union building could entail. We wanted students to know that there were many diverse possibilities for the site and the building, so we launched “What’s your SUB?” and used Facebook, Twitter, video calling software, and a dedicated project website to connect with students both on and off campus. Social media helped keep everyone on the same page and contributed to an open forum where ideas, input, and solutions were shared.
Find a copy of the entire issue of Design Quarterly here (‘Designing for a SUB Culture’ can be found on page 37) or read the full article below.
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