(Re)Build Your Dreams With DIALOG

(Re)Build Your Dreams With DIALOG

Crosstown Concourse has reminded DIALOG how to build dreams. With vigor, with tenacity, and with audacity.

I’ve never known a creative culture like there is in Memphis. –  Lead Architect, Alan Boniface

For 30 years, a community in Memphis prayed for the resurrection of its largest building, The Sears Crosstown Department Store and Distribution Centre. Before its closure in 1983 it was a vibrant node for the southern city.

The art deco building, stripped of its business, its culture and its fixings, sat vacant for decades. Memphians held their breaths, anticipating Crosstown’s revival. Yet over and over again developers’ dreams were squashed by the sheer enormity and complexity of the project.

Finally, due to the vigilance and tenacity of developers, Todd Richardson, 
McLean Wilson, 
Gayla Burks, and their authentic relationship with community members, Sears Crosstown has been reborn as Crosstown Concourse.

The community is changed. It’s animated with youthful exuberance, and this energy floods out this Vertical Village’s walls into the extended community.

The people of Crosstown have been an ongoing inspiration for DIALOG. Memphians have reminded us just how much stronger we are when we work together.

This is a million and a half sq ft in a colossal building. And I remember talking to other folks in the US at the time, and they thought I was crazy. – Alan Boniface

Meet lead designer of Crosstown, Principal Alan Boniface in the video above. Learn how the project and the people involved have altered his architectural views, and how Memphians have reminded Alan what a building is about. It’s a structure for people. It should be engineered to cultivate a strong social culture and a thriving economy for a place.

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