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Centre (Ice) of Attention

A slap shot away from Rogers Place arena, in the heart of Edmonton’s transformational ICE district, DIALOG’s interior design team has created a new workplace for Oilers Entertainment Group (OEG); one that reflects the brand’s evolution from a sports-centric business to an entertainment and hospitality focused group.


Power Play Environments

Global workplace trends show companies benefit immensely from multifunctional, multidimensional, and organic workspaces. When the Oilers Entertainment Group quadrupled in size, DIALOG was brought on board to create an environment to encourage synergy and drive progress. Taking executives out of the corner office and placing staff in the centre of the action, the interior design team moved 80% of employees to open workstations. Teams and managers collaborate in different departmental zones and all open workstations float at the perimeter of the space, enjoying an abundance of natural light. At the core of the environment, “center ice” is the social hub of OEG. Here, a reception area greets guests when they arrive, but also doubles as a flexible events space; providing generous seating, a service bar for coffee and food, and multiple meeting and boardrooms, allowing for different uses and seating requirements - from casual to formal, small to large.

Penalty-Free Collaboration

Is it possible to design a space that encourages both closed-door productivity and open-concept collaboration? DIALOG says yes. To achieve this for OEG, our interiors team used sound absorbing materials and careful placement of the gym, restroom, and coffee station amenities. The result: collaborative spaces that are distraction free and which offer a variety of active, contemplative areas to work together or independently.

Material Goals

In Edmonton, the business of hockey is as sophisticated as it is serious. Capturing the spirit of a rowdy hockey arena and its iconic team within a corporate workplace interior was an enjoyable challenge for our interiors team. Major themes within the space are a nod toward the arena: bank tiered seating, staff lockers, and a centre ice zone reinforce the OEG’s focus in a way that is elegant and not at all gimmicky. The materials palette is also inspired by hockey, and features netting motifs, lit glazed signage, curved corners, ice fractal carpet tile, and textural wood accents designed to the exact thickness of hockey sticks.

Project facts

Size: 60,000 sq. ft.
Client: Oilers Entertainment Group
Photographer: Evan Dion