The Arbutus Corridor stood abandoned for decades. Neighbours used it as an informal travel route, and didn't give it much thought until the City of Vancouver acquired the route. They weren't the only ones thinking about its future, though - a group of passionate designers launched a renegade intervention to promote public discourse about the Arbutus Corridor. They called this campaign OURbutus.
Dating back decades
Decades before paved roadways criss-crossed British Columbia’s Lower Mainland, a network of local rail lines was used to transport goods and people across the region. One of those lines was a route that ran from Vancouver in the north to the fishing community of Steveston on the Fraser River in the south. Regular passenger service along the Arbutus Corridor, as it became known, started in 1905 and ran until 1952; freight trains continued to use the line until 2001.
The Corridor had become a community fixture by that point, woven into the fabric of the west side of the city and an integral part of these neighbourhoods. People had been using paths alongside the 9.4-km section of tracks from False Creek to the north arm of the Fraser River as pedestrian and cycling routes for years, and many residents who lived near the tracks had built elaborate community gardens along the line’s right-of-way. Some of these gardens dated back to the 1940s.
The tracks were unused for years
Walking paths and flower gardens alongside abandoned rail tracks characterized much of the Arbutus Corridor.
It’s time for public engagement
The lack of rail service, however, did open the door to questions about the Corridor’s future. The City of Vancouver wanted to use it for public transit or a greenway, while Canadian Pacific Rail (CP) – which owned the line – wanted to sell the land for residential and commercial development. The City and CP engaged in a protracted 15-year legal and public relations battle, with the City eventually purchasing the Corridor in March 2016 for $55 million.
The official press release announcing the sale included a sketch of the City’s preliminary vision for the revitalized greenway. The announcement was generally well received, but it also made some people contemplate the importance of a robust public engagement process for such a beloved community asset. One group looking to jumpstart discussions about the greenway was a collection of planners, architects and landscape architects in DIALOG’s Vancouver studio.
These DIALOGers, who shared a passion for urban design and greener, more liveable cities, believed that the best way to maximize public engagement on this space would be to spark a larger city-wide conversation about potential futures for the greenway and even the ownership of public spaces.
“A group of us were brainstorming and came up with the idea of staging a renegade intervention in the Corridor,” said Molly Steeves, an urban planner at DIALOG who was involved in the campaign.
We wanted to find a way to engage the public and came up with the concept of OURbutus. We decided to post a series of thought-starter questions about potential uses to get the conversation going, and asked for feedback via social channels like Twitter.Molly Steeves, OURbutus team member
Asking deep questions
The team came up with questions such as: “What if the Corridor became a community of small-scale studios, micro-lots, and shops?”, “What if the Corridor offered new places of play and alternative recreation?”, and “What if the Corridor explored ideas about material reuse and other sustainability strategies?”
Esteban Matheus, an architect at DIALOG who was also involved in OURbutus, explained the team’s tactics: “We printed questions and graphics representing potential options for the greenway on 20 six-foot-high unbranded map marker icons, and placed them in three locations along the corridor. We erected them at night, so we could facilitate a larger community-based conversation about the Corridor without injecting DIALOG into the discussion.”
Passionate people at work
Members of the OURbutus team, with a thought-starter marker
Next steps – a design vision
Markers were rotated through the locations as opportunities arose, and the conversation got rolling on social media. OURbutus had its own hashtag on Twitter, and Vancouverites tweeted about the initiative. There were posts on Instagram, and even a website. An OURbutus Twitter post was quoted in the local media.
The campaign ran its course over that spring and summer, and achieved its primary objective of generating conversations about the greenway – some of which were very opinionated. The discussions also caught the attention of City staff, who deduced that DIALOG was behind the OURbutus campaign.
In March 2017, the City took the next step in reimagining the greenway and issued a formal Request for Proposal for a comprehensive design vision. DIALOG partnered with engineering firm Mott MacDonald (MM) on this submission, and was ultimately awarded the contract to develop a design vision and implementation strategy for the greenway.
The OURbutus campaign ended up being a small but significant part of the larger design exercise. “It demonstrated DIALOG’s genuine interest and commitment to improving community wellbeing along the Corridor,” said Jennifer Fix, an urban planner at DIALOG.
I believe it also set DIALOG’s RFP submission to the City apart from others, and possibly even factored into our team’s overall success in winning the design contract.Jennifer Fix
Crafting the vision
Over the next several months, DIALOG’s planning, landscape and architecture teams worked with MM to craft the vision and strategy. A fundamental component of that process was re-connecting with area residents to get their thoughts on the future of the greenway – precisely what the OURbutus campaign sought to achieve in the first place. DIALOG acted as facilitators at the Arbutus Greenway Design Jam and as representatives at community engagement events. The City also held separate discussions with the Musqueam First Nation, as the greenway crosses unceded Musqueam traditional territories.
The final design concept delivered by DIALOG and MM, in collaboration with the City of Vancouver, envisions a vibrant and dynamic corridor for walking, wheeling, cycling, and a future streetcar line that passes through eight distinct character zones. In July 2018, the team’s vision received unanimous approval from Vancouver City Council. It also went on to win a 2019 Planning Institute of BC award for Excellence in Policy Planning. Detailed design has now started on zones three and eight of the greenway, with construction scheduled to be completed by 2022.
Designs for eight zones
DIALOG produced a number of sketches for the re-imagined Arbutus Corridor as part of the Design Vision and Implementation Strategy, including this one for Zone 8
Thought leaders don’t often set out to be thought leaders. They simply step up and take the initiative. They start conversations, stage renegade interventions and facilitate change. They do their part, big or small, make their cities better places. And that is precisely what that small group of DIALOGers did back in the spring of 2016.